Ferran Adrià is a social phenomenon of worldly transcendence. In the last month alone he has been invited to participate in the Documenta in Kassel (Germany), nominated for the Prince of Asturias Award (Spain)… his recognition is without compare among chefs in recent decades–only Paul Bocuse had such a profound impact, and it was because of his capacity to make a profit using the brand of Nouvelle Cuisine, not for his technical and conceptual contributions, not for his creations… not for his work.